Public healthLesson 4 of 5 in the course Implementation and Evaluation Considerations

Community Health Communication: Channels, Planning, and Audience Needs

5 flashcards · 5 quiz questions · 5 match pairs · 5 fill-in sentences · English

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Summary

Communication helps nurses promote health programs and healthy behaviors, raise awareness, recruit and retain participants, coordinate with community partners, and share evaluation findings. This lesson compares common communication tools and explains why teams often use several methods together.

A communication plan may use broadcast media, print media, social and digital media, outdoor media and public displays, and word of mouth. Each offers different ways to deliver a message. Choosing a tool is not simply a matter of popularity: the team should consider who can access it, whether they trust it, and whether it suits the message.

All flashcards

Health communication cycle
An ongoing process of planning, developing, implementing, and evaluating and revising communication.
Communication plan
A structured approach covering analysis, objectives, key messages, audience, tactics, timeline, and evaluation.
Plain language
Communication organized and written so it is understandable to its intended audience on first reading.
Audience participation in communication planning
Involving community members can reveal priorities, trusted channels, and barriers that assessment alone may miss.
Multimedia communication
Combining formats such as spoken words, text, images, and video to share program information.

Quiz questions

  1. Which sequence gives the four stages of the health communication cycle?Answer: Plan, develop, implement, evaluate and revise
  2. During which stage does a team create messages and materials and gather audience feedback on them?Answer: Develop
  3. What is the main purpose of SMART communication objectives in a communication plan?Answer: To guide what the team intends to accomplish
  4. When should a team evaluate communication effectiveness?Answer: During implementation as well as at other planned points
  5. How can involving community members in communication planning help a team?Answer: It can reveal community priorities, trusted channels, and communication barriers

Based on Population Health for Nurses by Jessica Ochs, Sherry L. Roper, Susan M. Schwartz (OpenStax), licensed CC BY 4.0. Adapted into a summary, flashcards and quizzes.

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