Media & communicationLesson 1 of 1 in the course Media and Technology

Media, Technology, and Social Change Across Communication Systems

5 flashcards · 5 quiz questions · 5 match pairs · 5 fill-in sentences · English

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Summary

Media and technology shape how people communicate, share information, and organize everyday life. This lesson introduces their connection and explains how technologies are categorized and changed over time.

Media includes print, digital, and electronic means of communication. Newspapers, movies, websites, billboards, and social networks are all forms of media. Technology makes these forms possible, while changes in technology affect how quickly and widely people can communicate. A personal announcement that once might have reached a few people by phone or letter can now reach a large online audience.

All flashcards

How do media and technology differ?
Media are means of communication; technology also includes tools, processes, and systems used for other purposes.
What is disruptive technology?
A product, service, or process that substantially changes an industry or creates new markets.
What does a plant patent recognize?
A newly discovered or developed plant variety that can be reproduced asexually.
How can films function as cultural records?
They can reflect a society’s dreams, fears, and experiences.
What is digital tribalism?
The reinforcement of group ideas through strong loyalty to online groups or identities.

Quiz questions

  1. Which invention or improvement can qualify for a utility patent?Answer: A new and useful process, product, or machine, or a significant improvement.
  2. What information does the ESRB rating system provide for video games?Answer: Content information, such as violence, sexuality, and drug use.
  3. A company formally arranges for a student to promote its products. Which role best fits?Answer: Brand ambassador.
  4. What does homogenization in news media describe?Answer: Different outlets presenting similar stories, sources, and messages.
  5. When people select sources that fit their interests or viewpoints, what can happen to audiences?Answer: They can fragment into separate information environments.

Based on Introduction to Sociology 3e by Tonja R. Conerly, Kathleen Holmes, Asha Lal Tamang (OpenStax), licensed CC BY 4.0. Adapted into a summary, flashcards and quizzes.

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