This lesson introduces the relationship between technology and globalization, including the claim that new technologies have “flattened” the world and the limits of that claim.
Globalization involves growing connections among people, businesses, and societies across national borders. Technology—and increasingly media—has long helped drive this process. Personal computers and high-speed Internet made it easier to coordinate work and exchange information over long distances.
All flashcards
What is media globalization?
The worldwide integration of media through the cross-cultural exchange of ideas.
What is technological globalization?
The cross-cultural development and exchange of technology.
What does Friedman mean by a “flat” world?
Technology reduces some barriers to communication and economic coordination across distance, but does not make wealth or opportunity equal everywhere.
Why can media consolidation affect viewpoint diversity?
When fewer owners control more outlets, there may be fewer independent sources and competing viewpoints.
What does a sociological perspective ask about technology?
Who controls and accesses it, whose interests it serves, and how it affects culture, social relationships, and inequality.
Quiz questions
What is an oligopoly?Answer: A market dominated by a small number of firms.
Why might many media outlets still represent limited ownership diversity?Answer: Several outlets may be controlled by the same corporations.
How might conflict and functionalist perspectives differ when analyzing new technology?Answer: Conflict theory examines power and cultural influence; functionalism may emphasize practical benefits and coordination.
During Myanmar’s 2021 military coup, what was a stated purpose of blocking major social media platforms?Answer: To limit protest coordination and information about the crackdown.
How can mobile phones help farmers and fishers choose where to sell their goods?Answer: They can contact nearby markets to learn where buyers are interested.
Based on Introduction to Sociology 3e by Tonja R. Conerly, Kathleen Holmes, Asha Lal Tamang (OpenStax), licensed CC BY 4.0. Adapted into a summary, flashcards and quizzes.